As a major sponsor of a number of fitness events globally, Reebok’s mission to better activate these properties centres around an effective retail strategy. Reebok wanted to develop new ways to retail product directly to consumers at events without the need for a large & expensive physical footprint.
HOW WE CHANGED THE GAME
We worked alongside M&C Saatchi PR and M&C Saatchi Sport & Entertainment to streamline the purchase experience for customers, making it as convenient as possible to buy at the event.
We designed, built, and operated Reebok's retailing areas, connected to the brand experience zone. Fully, kitted out with changing rooms, stock room and product displays, the areas showcased new ranges to visitors, press and influencers.
We also leveraged on the spot e-comm solutions, which allowed event visitors to shop Reebok apparel on their mobiles across SMS, email and even Snapchat. These solutions reduced the friction of online shopping for customers, whilst also dramatically reducing the physical footprint needed at the event.
19% follower uplift on #reebokwomenuk
Generated over £20k in retail value
Significant behavioural shift, encouraging Reebok to develop an ongoing e-comm event strategy