Reebok
Monetising brand experiences for Reebok

26 May 2016

Rozzi Meredith

As a major sponsor of a number of fitness events globally, Reebok’s mission to better activate these properties centres around an effective retail strategy. Reebok wanted to develop new ways to retail product directly to consumers at events without the need for a large & expensive physical footprint.

 

HOW WE CHANGED THE GAME

 

We worked alongside M&C Saatchi PR and M&C Saatchi Sport & Entertainment to streamline the purchase experience for customers, making it as convenient as possible to buy at the event.

 

We designed, built, and operated Reebok's retailing areas, connected to the brand experience zone. Fully, kitted out with changing rooms, stock room and product displays, the areas showcased new ranges to visitors, press and influencers.  

 

We also leveraged on the spot e-comm solutions, which allowed event visitors to shop Reebok apparel on their mobiles across SMS, email and even Snapchat. These solutions reduced the friction of online shopping for customers, whilst also dramatically reducing the physical footprint needed at the event. 

Reebok
MONEY-MAKING RESULTS
24 exclusive sessions with media and influencers

19% follower uplift on #reebokwomenuk

Generated over £20k in retail value

Significant behavioural shift, encouraging Reebok to develop an ongoing e-comm event strategy
Reebok shoes
Reebok store
Snap Boutique
Girl Squad