Duty Free is becoming increasingly irrelevant in a world driven by budget airline seats. Mondelez were struggling to maintain relevance, especially with millennial shoppers.
HOW WE CHANGED THE GAME
We brought Augmented Reality to Duty Free, creating an innovative and sharable experience that connected with our target shoppers, driving footfall to the retailer zone.
Shoppers were encouraged to interact with Toblerone products to unlock Augmented Reality experiences, and record a GIF to send to themselves or a friend. A static image was also printed for the customer to take away.
We partnered with World Duty Free and relevant digital media platforms to target relevant shoppers with messages promoting experience and generate a buzz around the physical space.
1,000 GIFs recorded
175,485 impressions in 4 weeks