Keeping an eye on Scannable Codes

Intelligence Brief:
How can brands leverage the technology to deliver genuine customer need?

14 March 2018

Rozzi Meredith

Scannable codes are set to make a comeback this year. 

 

Although the barriers to usage have historically been too big, Apple’s recent native integration of scan technology is prompting the industry to relook at scannable codes.  From packaging and personalisation to in-store utility and loyalty, scannable codes can provide easy routes to engaging and convenient experiences for customers.

 

Here, we’ve looked at a few of the best use cases for the technology.

 

Download our report here